Cattle Dog Digital

You can teach old dogs new tricks


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Driving consistent revenue while navigating through times of economic uncertainty is a challenge many business leaders are facing. Poor revenue management adds extra stress to the business decision-making process and hinders an organization’s overall growth. That’s why more and more organizations have joined 'The RevOps Revolution,' which provides an approach to strategic revenue growth with the alignment of technology, people and processes.
Is it possible that the only global event that is supposed to pull businesses out of technology conundrums could be creating digital dysfunction? Dreamforce is Salesforce’s (and arguably the world's) biggest SaaS technology event bringing together thousands of partners, from 40,000 to 100,000 in-person attendees and over 1,000,000 virtual attendees, from all around the world.
Misconception #1: RevOps is Only for Tech Companies...It is prevalent in these times to see a Chief Revenue Officer (CRO) instilled in technology and software companies aligning the revenue’s revenue objectives across multiple disciplines.


“70% of what sellers do today…can be replaced by technology.” - Tony J Hughes. With this staggering statistic, how do sellers and marketers de-risk their career? Technology is a clear part of the present and the future, there is no end in sight. In this episode, Tony J Hughes, sales leader and bestselling author, shares the critical elements that sales and marketing professionals need to embrace to stay relevant and grow in their role.
The future is technology. Every day, new tech is being invented and then integrated into our jobs and lives. Over the years, technology has been edging in to replace many jobs in the market. How do we as humans stop competing with technology and start leveraging technology to help us accelerate in our careers? In this episode, Tony J Hughes, sales leader and bestselling author, shares what the future of B2B selling looks like and gives us a sneak peek into his book, Tech-Powered Sales. Tony talks about the 4th industrial revolution, how COVID has accelerated tech adoption, the benefits of technology, challenges for sellers, and how to become superhuman. He also speaks on elevating your TQ (Technology Quotient), how AI is operating in the modern world, how AI is affecting society, and how humans can work together with technology.
A tech adoption journey can be a challenging process for business leaders, employees and customers. As a growing business, it is important to consider all angles of what new technology means for the people and processes in your company. How is this done effectively and efficiently? In this episode of All Ears of Digital Transformation, Tony J Hughes, and Luke Orell discuss the deep strategies and considerations when going on a tech adoption journey like; advanced CRM strategies, ensuring ROI on tech spend, developing the right tech stack for your unique business, bringing marketing, sales, service and support teams together, modern technology’s automation, AI, and forecasting capabilities, delivering exceptional customer experience, and embracing your new technology through it all!

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Introducing widespread organisational change is rarely an easy task. Moving to a RevOps framework is no exception. One way to establish a firm foundation and outline clear steps to shape your future organisation, is to break the change into phases. Check out the infographic for the seven recommended steps to get started with RevOps.

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