Cattle Dog Digital

You can teach old dogs new tricks

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Blogs

Is it possible that the only global event that is supposed to pull businesses out of technology conundrums could be creating digital dysfunction? Dreamforce is Salesforce’s (and arguably the world's) biggest SaaS technology event bringing together thousands of partners, from 40,000 to 100,000 in-person attendees and over 1,000,000 virtual attendees, from all around the world.
Misconception #1: RevOps is Only for Tech Companies...It is prevalent in these times to see a Chief Revenue Officer (CRO) instilled in technology and software companies aligning the revenue’s revenue objectives across multiple disciplines.
We recently went through a Pardot to Hubspot migration journey and I would love to share the anonymous example case with you. This post is told from my perspective as a Marketing Coordinator. This was my first experience with Hubspot and with a Pardot to Hubspot migration. I talk through the process, my thoughts throughout the experience and the key takeaways that I saw. Enjoy!

Revops Ebook

RevOps – It’s time to realise the true potential of your business. This eBook from Cattle Dog Digital is a practical introductory guide to driving revenue operations for optimal performance – RevOps. The eBook outlines the framework and what is needed to get RevOps right.

Podcasts

“70% of what sellers do today…can be replaced by technology.” - Tony J Hughes. With this staggering statistic, how do sellers and marketers de-risk their career? Technology is a clear part of the present and the future, there is no end in sight. In this episode, Tony J Hughes, sales leader and bestselling author, shares the critical elements that sales and marketing professionals need to embrace to stay relevant and grow in their role.
The future is technology. Every day, new tech is being invented and then integrated into our jobs and lives. Over the years, technology has been edging in to replace many jobs in the market. How do we as humans stop competing with technology and start leveraging technology to help us accelerate in our careers? In this episode, Tony J Hughes, sales leader and bestselling author, shares what the future of B2B selling looks like and gives us a sneak peek into his book, Tech-Powered Sales. Tony talks about the 4th industrial revolution, how COVID has accelerated tech adoption, the benefits of technology, challenges for sellers, and how to become superhuman. He also speaks on elevating your TQ (Technology Quotient), how AI is operating in the modern world, how AI is affecting society, and how humans can work together with technology.
A tech adoption journey can be a challenging process for business leaders, employees and customers. As a growing business, it is important to consider all angles of what new technology means for the people and processes in your company. How is this done effectively and efficiently? In this episode of All Ears of Digital Transformation, Tony J Hughes, and Luke Orell discuss the deep strategies and considerations when going on a tech adoption journey like; advanced CRM strategies, ensuring ROI on tech spend, developing the right tech stack for your unique business, bringing marketing, sales, service and support teams together, modern technology’s automation, AI, and forecasting capabilities, delivering exceptional customer experience, and embracing your new technology through it all!

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Getting started on your digital transformation journey? Migrating to Pardot? We’ve created an expert-lead Marketing Automation Kick-Start Package just for you! Let the Cattle Dog Digital pack help make your move to automation a walk in the park!

Are you currently using marketing automation technology? Bring on a team of marketing automation, technology, and data experts to help maximise your investment. We’ve created specialised advisory services and workshops to help you get the most value out of your technology.

Rapidly add value with immediate Pardot and martch expertise. Bring on loyal and trusted experts to help extend your teams capabilities with Pardot and Salesforce expertise to build, launch and optimise your marketing operations programs.