Cattle Dog Digital

Future-Proof Your Sales and Marketing Career

“70% of what sellers do today…can be replaced by technology.” – Tony J Hughes. With this staggering statistic, how do sellers and marketers de-risk their career? Technology is a clear part of the present and the future, there is no end in sight. In this episode, Tony J Hughes, sales leader and bestselling author, shares the critical elements that sales and marketing professionals need to embrace to stay relevant and grow in their role. Tony speaks on creating value in your role, embracing technology, bringing your human elements into your role, IQ (Intelligence Quotient), EQ (Emotional Quotient), and TQ (Technology Quotient), how to become a ‘little cyborg,’ how old dogs (professionals decades deep in their careers) can learn new tricks and bring some old school wisdom to a modern practice.

In this episode, we dive into the big career questions and discuss:

– Why do I need to future-proof my sales or marketing career?

– How do I start future-proofing my career?

– How do I embrace tech and use it to my advantage?

– How can we implement tech in our organisation that enables our team to best use the tech?

Show Notes.

Connect with Tony J Hughes on Social!


Twitter: (@TonyHughesAU)

Tech-Powered Sales: Achieve Superhuman Sales Skills by Justin Michael and Tony Hughes:

The Joshua Principal: Leadership Secrets of Selling by Tony J Hughes:


About Cattle Dog Digital: Cattle Dog Digital is a full-funnel implementation team of experts that build your tech stack across critical business functions. We live and breathe RevOps. We are your trusted experts. We work fast to deliver the data insights you need to run your business, today and tomorrow. To learn more, visit:

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