Cattle Dog Digital
Melbourne Market Authority (MMA) is the primary wholesale fruit, vegetable and cut flower trading centre in Victoria. The Cattle Dog Digital pack led MMA in their digital transformation journey by simplifying their existing processes and consolidating five siloed systems into one platform.
Moving from 5 Systems to 1 with Salesforce & FinancialForce
Melbourne Market Authority (MMA) had several legacy complex systems that simply didn’t talk to each other. This created a situation with multiple data silos and many disconnected manual processes for everything from invoicing to bank reconciliation. The impact of the fact MMA’s data was spread over multiple systems constrained the ability to identify strategic opportunities and also gain important operational insights from business reports. The disconnected data and processes also led to inefficient operational workflows and customer interactions.
Cattle Dog Digital partnered with MMA to collaboratively prioritise the scope of the build phase using Cattle Dog Digital’s agile delivery methodology to deliver an efficient and effective platform functionality. Cattle Dog has since become the incumbent partner for MMA, providing both Salesforce and FinancialForce expertise
“The staff at The Melbourne Market Authority have been thrilled with the way that Cattle Dog and Salesforce has enabled them to… [reduce the number of] software systems into one package… the Cattle Dog team have been wonderful to work with. They are always available whenever we need to call them.”
Whether you are curious and looking to understand how digital transformation could take your business to the next level, or you are wanting to enhance and customise your existing tech stack, the Cattle Dog Pedigree is there every step of the way with industry leading expertise.