We had the opportunity to interview Sarah Harkness, the Co-Founder and Director of RevOps at Cattle Dog Digital. In this post we dive into Sarah’s background, the founding story, her passions and Project Lotus, and views on Cattle Dog Digital’s culture.
In this episode, Luke Orell, Co-Founder and CEO of Cattle Dog Digital shares the story of Cattle Dog Digital, and the company's guiding values and culture. Luke shares his story and background in the industry after working at a "Big 4" consulting firm and how his experience there shaped the culture and values that the three founders applied to the foundation of Cattle Dog Digital. Sarah and Luke discuss the past year and how Cattle Dog Digital managed the challenges of the pandemic and what the plans are for the company moving forward.
Marketing automation has become a key driver for maximising efficiency in taking the customer through the funnel. As marketers, it is important to stay in-tune with your marketing automations especially as we see rapid changes happening. It is important to stay relevant, real and authentic, creative, empathetic, context, all at scale. In this episode, Anna (Gooden) Howard-Taylor dissects the marketing & customer relationship and breaks down how marketers should approach speaking to their audience in the key areas: who, what, when, where, why and how?