Author: Admin

“70% of what sellers do today…can be replaced by technology.” - Tony J Hughes. With this staggering statistic, how do sellers and marketers de-risk their career? Technology is a clear part of the present and the future, there is no end in sight. In this episode, Tony J Hughes, sales leader and bestselling author, shares the critical elements that sales and marketing professionals need to embrace to stay relevant and grow in their role.

The future is technology. Every day, new tech is being invented and then integrated into our jobs and lives. Over the years, technology has been edging in to replace many jobs in the market. How do we as humans stop competing with technology and start leveraging technology to help us accelerate in our careers? In this episode, Tony J Hughes, sales leader and bestselling author, shares what the future of B2B selling looks like and gives us a sneak peek into his book, Tech-Powered Sales. Tony talks about the 4th industrial revolution, how COVID has accelerated tech adoption, the benefits of technology, challenges for sellers, and how to become superhuman. He also speaks on elevating your TQ (Technology Quotient), how AI is operating in the modern world, how AI is affecting society, and how humans can work together with technology.

A tech adoption journey can be a challenging process for business leaders, employees and customers. As a growing business, it is important to consider all angles of what new technology means for the people and processes in your company. How is this done effectively and efficiently? In this episode of All Ears of Digital Transformation, Tony J Hughes, and Luke Orell discuss the deep strategies and considerations when going on a tech adoption journey like; advanced CRM strategies, ensuring ROI on tech spend, developing the right tech stack for your unique business, bringing marketing, sales, service and support teams together, modern technology’s automation, AI, and forecasting capabilities, delivering exceptional customer experience, and embracing your new technology through it all!

In this episode, Luke Orell, Co-Founder and CEO of Cattle Dog Digital shares the story of Cattle Dog Digital, and the company's guiding values and culture. Luke shares his story and background in the industry after working at a "Big 4" consulting firm and how his experience there shaped the culture and values that the three founders applied to the foundation of Cattle Dog Digital. Sarah and Luke discuss the past year and how Cattle Dog Digital managed the challenges of the pandemic and what the plans are for the company moving forward.

Marketing automation has become a key driver for maximising efficiency in taking the customer through the funnel. As marketers, it is important to stay in-tune with your marketing automations especially as we see rapid changes happening. It is important to stay relevant, real and authentic, creative, empathetic, context, all at scale. In this episode, Anna (Gooden) Howard-Taylor dissects the marketing & customer relationship and breaks down how marketers should approach speaking to their audience in the key areas: who, what, when, where, why and how?