Cattle Dog Digital

Author: Ying Hu

Driving consistent revenue while navigating through times of economic uncertainty is a challenge many business leaders are facing. Poor revenue management adds extra stress to the business decision-making process and hinders an organization’s overall growth. That’s why more and more organizations have joined 'The RevOps Revolution,' which provides an approach to strategic revenue growth with the alignment of technology, people and processes.
Choosing the right MarTech is one of the key decisions marketers need to make as part of a digital optimisation journey. The right tech stack can help achieve marketing and sales goals across the customer lifecycle, save time, and costs. On the other hand, not picking the right tools may bring extra complications and add unnecessary stress to marketing and sales teams.