by Alice Buckley
March 8, 2022
It’s time to rank well.
SEO (Search Engine Optimisation) is a difficult technique to master, but that’s not to say it isn’t achievable. There is some sort of checklist to follow when it is time to strengthen your company’s digital back-bone, and it goes something like this:
Throughout these steps, there are some really valuable tools that can be used to make your life a whole lot easier.
In fighting the battle to rank above competitors, there are various aspects which Google considers. Take a look at this graph to have a sneak peak towards the key factors in determining your rank in Google…
Okay now let’s get stuck into it.
Keywords are fundamental to SEO. They are the salt to the pepper, the butter to the bread. Keywords are what really make you rank highly in Google searches. Keyword research is vital, as picking and prioritising the right keywords make your website’s content stand out.
How do you research keywords?
It is best to keep all data organised eg. deleting duplicates, so that you can really dissect and analyse what keywords are most beneficial to incorporate into your content, eg. deleting irrelevant or unsuccessful keywords.
On-page SEO! I’m talking URLs, title tags, page titles, headings and content. An SEO audit is an essential step, and that is simply because, to move forward in strengthening the backbone of your website, you must know where you need to improve and make changes. An on-page SEO audit allows you to ensure your website has a strong foundation. To do so, hop onto ScreamingFrog.com and paste your website’s URL and press start. Let the frog do it’s thing and all your data will load. You can alter the visualisations of the data overview to suit you, personally for me the ‘click crawl tree graph’ is the best. Then, it’s time to hone into the different sections of data – page titles, meta descriptions and headings. Move to each section and export the data into a spreadsheet, then analyse…
Off-page SEO is a little bit more tricky, but once you have engaged in deep research, it can be the most powerful ‘vote of confidence’ to rank your website higher in Google. A backlink is the main aspect of off-page SEO. It is an external link on another site to your own site, that builds power, trust and relevance. Again, move to SemRush to find out how many backlinks your website currently has. Enter your URL and click on backlinks. If the website’s domain authority (which is a metric used for measuring a domain’s or webpage’s overall quality and SEO performance) is higher than 25 and has less than 50 referring domains, it is a worthwhile backlink.
Your website doesn’t have many backlinks? It is time to get that ball rolling… and there are a few ways to do this. In Google, you can search a keyword followed by ‘submit a guest post’ to reach out to reputable websites to feature your blog or link to your website. These websites can also be found by searching competitors’ backlinks in SemRush. This is the most effective technique, however other strategies include forum link building by engaging in conversations on relevant forums, regular blog commenting or broken link building.
It is vital to understand that SEO is an ongoing project and must be continuously monitored for optimisation. SEO is an ongoing investment that must be resourced properly – it’s not a one-hit, one phase paradigm.
Remember that no website can stand without a strong back-bone.