Cattle Dog Digital

Why Your Ideal Customer Profile
Isn't What You Think It Is

Bronwen Edwards



This webinar is for sales and marketing professionals looking to nail down one of the most critical parts of their sales and marketing strategy – Ideal Customer Profiles (ICPs). In this webinar, we reveal simple steps and clever ways to start building an ICP,  where to leverage your ICP, and how to maintain and manage your ever-changing ICP. This webinar is especially useful for those looking to begin or advance their current Account-based Marketing (ABM) or Account-based Selling (ABS) strategy.