Cattle Dog Digital

Tag: marketing teams

Choosing the right MarTech is one of the key decisions marketers need to make as part of a digital optimisation journey. The right tech stack can help achieve marketing and sales goals across the customer lifecycle, save time, and costs. On the other hand, not picking the right tools may bring extra complications and add unnecessary stress to marketing and sales teams.
Revenue Operations has become the go-to model for driving maximum revenue in a business. This model is designed to use people, process and technology to deliver seamless revenue generation through the funnel from first touch to finance and renewals. How does marketing fit into all of this?