Ah when inbound happens, marketers love it. When it happens and follows a deterministic pattern so you can add more juice (i.e. budget) at the top of the funnel, then it’s pure gold. Sales teams love inbound more...
Alright, we acknowledge it, 2020 is the year for grief and transformation.
You do not have to look very far to find glimpses of new life and transformation in this time of pandemonium. Globally, we are experiencing a shift from a familiar world economy back to the boundaries of localisation.
Governance is something that all users should be aware of. The main questions are: Who should set the system and data governance rules? And who is responsible for ensuring that teams stick to the rules?
It’s safe to say that all marketing teams had to perform a 360 ‘about turn’ to align spend and resources with an ‘all-in on digital’ focus. Budgets have been cut, teams down-sized and if you’re lucky, maybe you experienced just a haircut. One thing is certain: everyone is closely watching KPIs and dashboards week-over-week looking for signs of an upturn.
In this time of uncertainty and unknowns around building pipelines and achieving revenue targets, we tend to look inward, diving into the data to get clarity on how our customers and the market as a whole are reacting and behaving.